REGISTER NOW to book your spot at the festive AIM Finish Line venue @ the 5-star Labadi Beach Hotel. Games, dancing, entertainment, dining, etc.
AIMing to care for our children 25 June 2017
The Association of Ghana’s Elders (AGE) was our most successful AIMing Charity Partner last year. They raised Five Thousand Cedis from their supporters and earned a matching donation of another Five Thousand Cedis from AIM and the Longevity Project.
Our fundraising focus this year is on child or youth-centered charities, and we’re happy to shine the spotlight on Cape Coast School for the Deaf/Blind or Cape Deaf, as it’s locally known. The School AIMs to provide quality education for the visually and hearing impaired and to support them to realize their full potential as productive members of society.
One of our longest serving volunteers, Mamud Seidu, first brought Cape Deaf to our attention many years ago when he sponsored one of their students, Salim, who is deaf, to run in the 5k distance of the AIM. Salim did well, finishing in the top 10 of his age group right along with the non-hearing impaired. More importantly than his finishing time, though, was the great feeling of achievement that was clearly evident in his joyful smile as he crossed the Finish Line.
Salim has AIMed several times since then, progressing up to the 10K distance and always finishing in the top 10 of his age group. When he couldn’t run himself one year, he enthusiastically cheered others on from the sidelines. Salim’s achievements provide some evidence of the School’s motto, “Disability Not Inability.”
It’s a disgraceful fact of life in Ghana that there is still, in this day and age, a stigma attached to visually and hearing impaired children like Salim, so much so that some parents abandon such children, and the School becomes their only source of sustenance of any kind. Mamud, though not wealthy, has been generously supporting the school with provisions whenever he can do so. But the needs of the growing number of children at the School far outstrip what Mamud and a few kind individuals can provide. We are therefore happy to welcome the School on board as one of our Charity Partners this year. We’re very proud of Mamud and are ready to add more grease to his elbows as he AIMs his relay team, The Oguaa Champs, to raise funds for the School. Oguaa is the local and original name of Cape Coast.
We’re excited and encouraged by the fact that the School has developed well-planned strategies for becoming largely self-sustaining in the coming years. There’s the large marshy area that they have determined can be used for the production of fish to feed the students and earn some income as well. The School’s Agric Club has won the National Best Farmers Award, Basic School Category, twice in the past and needs funds to restore the farm that it lost from the 2015 flooding disaster. Cape Deaf has put together a sound proposal for poultry production that should yield steady income for the upkeep of their wards and satisfaction for the kind-hearted people and caring companies we’re seeking to champion their cause.
The carpentry department trains students in furniture production, products that can be sold to generate operating funds. But some of the equipment, donated over 15 years ago for this purpose, need replacement while others are overdue for serious repair.
Last but not least, Cape Deaf boasts of a cultural troupe that for festive occasions puts on lively dance and music productions to delight audiences. As they put it, “The blind drum for the deaf to dance.” Christian Morgan, second prizewinner of TV3’s Talented Kids competition this year, is a blind student of the School. We’re looking forward to showcasing several of Cape Deaf’s talented student performers at the AIM Finish Line venue this year, and we hope you’ll be on hand to give them a hand of applause.
In the meantime, you can champion our vulnerable children by:
- Putting together a relay team to participate in the Challenge4Charity Relay (C4CR);
- Joining in as a solo runner or walker. (Whichever option you choose, we will provide incentives to your donors that will help you with raising funds and enjoying the process.)
- Donating to the C4CR team or individual that is raising funds for them.
AIMing to Keep Africa Alive! Supporting a continent on the move
6 Oct 2016
All over the world, increasingly health-conscious individuals are choosing to address societal problems by running, walking, bicycling, dancing and engaging in other leisure activities to raise funds from their networks for various charitable causes.
Billions of dollars have been raised for charity through such events as the London Marathon and the Rock ‘n’ Roll Marathons of the U.S. Unfortunately, as is the case with its many other resources, Africa’s potential to make the most of such opportunities right here on the continent is largely untapped.
But the global demand for these events is increasing. The combination of high-performance yet recreational sports with a growing spectator base has made endurance events attractive platforms for brands that seek affinity with achievement, wellbeing, fitness and fun. It is time for Africa to AIM for a share of this increasing market. As businesses on the continent get more competitive, differentiating through branding has become more important to companies doing business in Africa.
The Accra International Marathon (AIM) is a mass participation leisure running and walking event that features 42K, 21K, 10K and 5K distances and a 4-member relay category dubbed Corporate Challenge 4 Charity Relay™ (Challenge 4 Charity). It was organized with the vision to attract local and international participants to a world-class recreational endurance event in the nation’s capital and to raise funds to support the life-saving mission of The Longevity Project (the Project), a local charity.
Realizing the Vision—Doing Good while Doing Well
When the Ebola virus brutally attacked the sub-region a couple of years ago, AIM organizers mobilized the goodwill and resources of their participants and other stakeholders to raise over GHS40,000 for charities at home (in Ghana) and in Guinea, Liberia and Sierra Leone, the three worst affected countries. Fighting to fend off distorted images of a ravaged and hapless continent, the AIM was successfully held in 2014 and sowed the seeds for transitioning to Africa is Moving—moving, mobilizing and leveraging the energies, goodwill, and resources of people interested in saving their own lives and in solving the problems and overcoming the challenges plaguing Africa.
Not surprisingly, while African countries dominate listings of countries with the lowest life expectancy, not one African country can be found on any list of the most productive countries in the world. No studies are required to understand the link between fitness to work and productivity. It seems obvious, to paraphrase the philosopher Ralph Waldo Emerson, that the first wealth of a nation is the health of its population.
The prevailing life expectancy in most countries in Sub-Sahara Africa is far below 65 years; it behooves self-respecting Africans to take constructive action to increase the fitness and productivity of the continent’s human resources in tandem with Africa’s progression towards increased economic prosperity. Participatory events such as the AIM form an essential part of the infrastructure required to catalyze, nurture and sustain an active lifestyle, which in turn leads to improved public wellness on many levels.
Like their international peers, progressive companies are increasingly providing recreational opportunities for their valued human capital, and events such as the AIM provide an easy avenue to meet some of their employee wellness goals.
Through the Challenge 4 Charity, for example, corporate champions can work together with their proud employees to increase their personal fitness while they strengthen woefully inadequate social safety nets for the vulnerable and at-risk members of society.
Training and straining together, especially for a relay event, is great for team building and enhances esprit de corps. It is thus not surprising that whether it’s the Berlin Marathon, the Tokyo Marathon or the Accra International Marathon, the finish line venue of such endurance events is becoming a pleasant place to engage in a little bit of chest thumping and selfie-snapping along with social and business networking. The finish line venue of Ghana’s own AIM is held at the 5-star Labadi Beach Hotel, and all finishers are treated to free massages by leading practitioners of therapeutic massage and physiotherapy—sufficient motivation for many to AIM to Keep Africa Alive!
AIM 2016 Discount Fee Period Extended until 31st May
23 May 2016
Commit to your fitness fun goals by registering now for the 10th annual Accra International Marathon (AIM), a leisure running/walking event that attracts participants from all over the world. AIM Day falls on 30 October this year, so there’s plenty of time for beginners to train for the shorter distances and for experienced runners to increase their distance or pace.
Early registration helps many people to focus on their training. Plus, you can defer your registration to a future event if that becomes necessary.
Early registrations also help to order supplies in the right sizes and quantities, so in addition to the discount, all those registering by 31st May will get a nice bonus item in their goody bag.
We’ve already got a great mix of participants of various backgrounds, professions, and nationalities for socializing, networking and forming new friendships.
The race is on to determine the best represented nationality this year. So far, Nigeria and the UK are tied for first place with the U.S., usually the early leader, in second position. Anyone care to predict which foreign country will emerge the leader with most nationals participating? There will be nice prizes for the first 3 people to predict correctly.
What shall we do to recognize the top 3 represented foreign countries? Please help us out with some fun ideas. More prizes for the first to come up with suggestions that are adopted.
We AIM to make fitness fun to be sure, but we also AIM to overcome some of the many challenges facing our communities and societies. Last year, we raised over $10,000 in our AIMing to Care campaign for charities in the Ebola-affected countries of Guinea, Liberia and Sierra Leone, as well as for the Ghana Planetarium and Science Centre. Another effort that benefited from funds raised is one being led by the AIM’s very first volunteer doctors. We will bring you more information on their initiative in a future article.
We hope you will AIM with us to support this year’s AIM Charity Partners or the cause dearest to your heart. Please register and let us know what you will be AIMing for.
AIM 2015 Post-Event Article
1 October 2015
The 9th Annual Accra International Marathon (AIM) successfully passed into history on the last Sunday in September with about 42 nations represented on AIM day. Of the nearly 500 registrations, about 40% were Ghanaians; the top 8 foreign countries were, in descending order:
USA (44); Germany (26); Japan (18); India (17); France & Nigeria (13 each); Philippines (12) and UK (10).
Veteran corporate participants, Accu-Computers, Barry Callebaut, Mitsui-Osk Lines (MOL), PwC, Metropolitan Insurance, and Labadi Beach Hotel, were joined by AIM newcomers Bouygues Construction, Godrej, and Red Sea Housing.
A festive and fun atmosphere prevailed on the course and especially at the finish line, where MC Kafui Dey, assisted by Reggie Spice, made sure that participants and spectators alike were entertained and appreciated.
The enduring theme of this popular leisure sporting event is AIMing to Keep Africa Alive! Raising funds to support selected Charity Partners gives valuable meaning to this motto, and, with the help of several participants, organizers raised and donated over GHS35,000 (about $10,000) to charities in Guinea, Liberia and Sierra Leone, the 3 worst affected Ebola countries in our sub-region, as well as to Ghana’s own Planetarium Science Centre.
Special thanks to media sponsors, Starr FM of the EIB Network and eTV of Global Media Alliance, as well as to: our volunteer medical team, massage therapists of GAMMT and Rima Theratouch, the Ghana Police Service, the Ghana Cycling Association, the Ashesi Civic Engagement Club, and the numerous other public-spirited individuals whose support contributes immensely to our fitness and to the success of the AIM.
We applaud the growing numbers of AIMers—runners, joggers, and walkers whose commitment to their personal fitness helps to improve national productivity. In support of our valued active lifestyle seekers, the 10th Annual AIM will be held on 30 October 2016. Mark your calendars now and prepare to join in the fitness fun lifestyle.
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